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Brain-Flex Inc is an on line consulting and training company. We specialize in Human
Performance, Work Psychology, Job Design, and Career Development & Change, but other
company owner could specialize in a different field.
Our Mission
Our mission is four-fold:
- To empower employees with scientifically proven techniques for Better Performance &
Better Job Satisfaction,
- To empower employers with high productivity via a powerful and effective strategy of
Employee-Tailored Jobs, i.e. the jobs tailored to the talents and abilities of individual
employees.
- To educate general public about the methods, techniques, and technologies for preventing
Mental Health problems and promoting Mental Fitness® across the life span, for
all ethnically diverse populations, and
- To popularize the ideas of Mental Fitness® gymnastics and mind-building at
Mental Fitness Gym®
Our Team
Dr Yanina Shapiro
The president and founder of Brain-Flex Inc, Dr. Yanina Shapiro is a former engineer,
college professor and internet entrepreneur. Her internet enterprises include Idea Merchants CO, Domain Name Advisor, and Corporate Psychology & Mental Fitness, LLC.
As she spent increasing amounts of time on the internet, Dr. Shapiro became more and more
absorbed with thoughts about how psychologists might help create user-centered web sites,
the design and content of which would take into account the age, educational, and cultural
backgrounds of the target audience. Hence, her idea of the Internet Psychology Research Institute - a
virtual organization, whose faculty are academics without borders, whose high quality
research benefits both general public and industry, and whose non-profit status does not
mean losses.
An MSME graduate of a prestigious technical university in Moscow, Russia, Dr. Shapiro
had enjoyed a successful engineering career in the USA, before she turned to the formal
study of human cognition and memory at Harvard University. She held positions of high
responsibility in private industry (Ford Motor Co., Exxon Research & Engineering,
etc.) and the US government (Department of Transportation/Volpe Transportation Systems
Center). She taught engineering sciences at Tufts University and Franklin Institute of
Boston. Perhaps because Dr. Shapiro practiced engineering right until she began working on
her doctoral dissertation at Harvard, her research interests have always revolved around
human performance in everyday life rather than in research laboratories, where most of the
research on human cognition and behavior has been conducted, mostly on non-human species.
Her distrust of laboratory experiments on human behavior goes back to her unwitting
participation in a huge and well-controlled experiment on social conditioning in the USSR,
where she was born and grew up. She fled the USSR, as a political refugee, in the
seventies, when the Cold War was still very hot.
As a doctoral student at Harvard University, Dr. Shapiro pursued her life-long interest
in how people learn and remember and what role language plays in how they learn and what
they remember. She studied cognitive and neuro sciences, human development, philosophy and
education. Her doctoral dissertation, entitled "Towards a Neuropsychological Theory
of Human Memory" was completed in 1991. She has continued her research, presenting
its findings in a number of research papers and journal articles.
She has taught psychology at college level and has fond memories of that experience. As
a college professor, Dr. Shapiro has designed and taught a spectrum of courses in
cognitive and neuro sciences, and developmental and general psychology. It was then that
she first realized that many of her students lacked the most rudimentary study,
communication, organizational, and problem solving skills, which they needed to succeed in
and after college. She incorporated the development of such skills into the courses she
taught. She also coached her traditional and non-traditional students in their
professional and personal development.. Later on, she worked with mentally retarded and
developmentally delayed and/or psychotic children and adults for the state of Oregon,
discovering in the process that around 90% of middle management in the fields of mental
health and social services relied on Prozac and/or other drugs to maintain their
well-being and self-worth. That discovery was shocking, but it was not the most disturbing
discovery of that experience.
It is to her brief and intensely unhappy affair with the field of mental health that
Dr. Shapiro owes both her ideas of Mental Fitness® and her first business business idea -
Corporate Psychology & Mental Fitness, a consulting and training company. Building a
business on a shoe string budget, meant becoming a jack of all trades, including web site
design and internet marketing, and spending countless hours on the internet and writing
email. Given Dr. Shapiro's fascination with the internet and her long standing interests
in the psychology of naming/language and in how language affects our thoughts, memory, and
actions, it was only natural that she became involved in such things as naming, branding,
e-business marketing.
Click here for Dr
Shapiro's full resume
The Brain-Flex Inc. Virtual Team includes Dr. Shapiro's former academic colleagues and
present professional associates. All of them are Ph.D. level trained psychologists, who
are called to work on a project according to their expertise and the project scope and
requirements.
Our Partners
Corporate Psychology & Mental Fitness, LLC, a training and consulting company that
specializes in Corporate Training, Executive Coaching, Professional Development, and
Mental Fitness Training www.Corporate-Psychology.com
Idea Merchants Co - Internet Psychology & Naming Consultants www.IdeaMerchants.com
Internet Psychology Research Institute - a virtual non-profit International Research
Institute, whose agenda includes Internet Psychology and Behavior, Internet Consumer
Education, Web Site Usability from the Human Centered Prospective, etc www.ipri.org or www.internet-psychology.org
Saffas, Web Hosting Services - A complete web design and
web hosting service. With support for e-commerce and secure
online transactions, advanced technology and a wealth of features,
Saffas provide one of the very best web services available
on the Internet today. www.saffas.com
Privacy Policy & Confidentiality Statement
Privacy Policy: Your privacy is yours. We collect no data and have no email list
Confidentiality Statement:. We guarantee strict confidentiality of all our services.
Intellectual Property Assets
In addition to the registered trademark of BRAIN-FLEX ® and this web site,
the Brain-Flex Inc Intellectual Property assets include the following domain names:
www.Brain-Flex.com,
www.BrainFlex.com
www. MentalHealth21.com
www.JobSearch21.com
www.Seniors21.com
www. Coaching365.com
Legal Status
The company is an S-corporation registered in Oregon, USA
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